Tru Earth Laundry Eco-Strips Fresh Linen Scent 32 strips / washes
Finally, an eco-friendly laundry detergent, that's as sensitive on your skin, as it is to the environment
Tru Earth Eco-Strips are the smartest way to clean laundry, period.
Each laundry strip packs ultra-concentrated, hypoallergenic, eco-friendly cleaning power into a tiny, pre-measured strip of liquidless laundry detergent that you just toss in the wash.
Its low-sudsing formula works in all types of washing machines, including high-efficiency (HE).The smart formulation effectively seeks out and dislodges dirt molecules and stains, keeping them in suspension until they are rinsed away.
It makes your laundry washing chore easier, healthier, more economical, and much kinder to our planet.Clean, green, and simple!
The laundry detergent you use, should be as sensitive to your skin as it the environment.It is our mission to put your family first, and is why our eco-strips are hypoallergenic and paraben free.
When you use Tru Earth Eco-Strips, you will feel confident that you are taking care of your family, and their future on this planet.
Tru Earth Certifications
- Free of added dyes
- Free of chlorine bleach
- Free of 1,4-dioxane, as certified by independent laboratory tests
- Readily biodegradable in accordance with OECD 310D
- Hypoallergenic, certified by independent dermatologists
- Vegan: no animal-based ingredients or testing on animals by us or our ingredient suppliers
Gentle Enough for Even the Most Sensitive Skin
Not only are Tru Earth Eco-Strips incredibly convenient, we pride ourselves on safety and health. Tru Earth Eco-Strips are hypoallergenic, vegan friendly and Paraben-free and are gentle enough for even the most sensitive skin.
Detergent that cares about our planet - 94% less transportation pollution
We care about the future of the world we live in. This is why Tru Earth Eco-Strips laundry detergent has a dramatically smaller eco-footprint than liquid and powder detergents. Its packaging uses zero plastic, and its light weight reduces transportation fuel consumption and global-warming carbon emissions by 94% compared to today’s leading-brand liquid and powder detergent.
Over 30 billion of loads of laundry are done in North America each year, and the environmental impact is massive. A load’s worth of today’s leading detergent weighs in at over 40 grams. A single Tru Earth Eco-Strip weighs less than 3 grams, or a whopping 94% lighter! With so much less to truck around, and no plastic jug, Tru Earth Eco-Strips helps you lighten your load on the environment. If everyone switched to Tru Earth Eco-Strips, the annual eco-savings would be enormous:
- Eliminate one billion plastic jugs (you read that right!), saving 700 million from going to landfills
- Save truck fuel and CO2 equivalent to taking 27 million cars off the road for a day, or planting nine million trees
No More Measuring - No More Mess
Let’s face it. Traditional laundry detergent is messy, and wastes so much space. Measuring out detergent whether it is liquid or powder almost always results in spillage. I don’t know about you, but when I’m doing laundry, I don’t need another thing to clean up.
With Tru Earth, 1 strip equals 1 load. No measuring and nothing to spill.
Uncompromising Cleaning Power
Just because you want the chore of doing laundry to be simpler, cleaner, and more eco-friendly doesn't mean you have to give up cleaning power. This is why we haven't cut any corners with Tru Earth Eco-Strips Laundry Detergent.
Each strip of Tru Earth Liquidless laundry detergent weighs just 3g, and packs the same power as 40g of premium liquid or powdered detergents.Experience Uncompromising Cleaning power that - Removes The Toughest Stains
- Reveals Vibrant Colours
- Restores Radiant Whites
No More Wasted Space
Take back your cupboard space! Traditional detergents fill up valuable cupboard space. Tru Earth Eco-strips give you back your space with our ultra-efficient packaging. Our packaging is so efficient that, you can fit over 400 loads worth of Tru Earth Eco-Strips in the same space as a single 100 load jug of traditional detergent.
Tru Earth Package dimensions:
Length 8.7" (22cm)
Width 5.5" (14cm)
Height 0.8" (2cm)
Plastic-free, Zero Waste Laundry Detergent
700,000,000 plastic laundry jugs are dumped into landfills across North America every year.
Not Tru Earth!
Our zero waste laundry detergent strips are packaged in a plastic-free compostable cardboard sleeve.
Better yet, our plastic-free package doubles as a shipping envelope further cutting back on waste.
Made in Canada.
About the brand
When Ryan and his wife Kathleen were expecting their third child, Ryan would wake up, pour his 4 year old son, and 3 year old daughter a glass of milk, and watch YouTube kids videos with them.
As most kids do, they LOVED watching shows about toys.
Ryan loved his morning routine with the kids, but he got upset by the crazy amounts of plastic waste in the shows they watched.
In one popular toy show, it almost seemed the family was promoting this waste. A kid would open a treasure chest made of plastic, wrapped in plastic, with an egg carton of plastic sitting on top. Underneath the toy was more plastic, with 20 little parts wrapped in plastic.
“This is insane!” Ryan thought.
Ryan wasn’t a hardcore environmentalist by any stretch, but he cared about the world and his kids’ futures.
He thought “there’s got to be something we can do! This plastic is just about convenience, but what if there’s a way to make sustainable packaging convenient?”
Ryan called up his good friend Brad, a serial entrepreneur. Recently Brad told him about an extended-family member with a patent on laundry detergent that was supposed to be eco-friendly, but Brad didn’t really “get it.”
“If it’s so eco-friendly, how the heck does it get my clothes clean?”
Brad had grown up in an eco-conscious household, but couldn’t understand how an entire jug of laundry detergent fit in packaging the size of an iPhone.
But when Ryan called him up he decided to actually TRY the product for himself instead of dismissing it. Brad, Ryan, and Ryan’s childhood friend Kevin each tried the laundry strips.
All three of them concluded the same thing. This stuff actually works!
That’s when we decided to become a team, but first we wanted to test our idea to see if anyone else loved the laundry strips as much as we did.
Kevin set up a small webpage, Ryan wrote about his experience with the product on that page, and we put it out to market.
We determined that 150 subscription orders in the first 30 days would be enough to take this seriously and invest our resources into growing a company.
At the end of 30 days we had 1,500 new subscribers.
It became clear that just like each of us, many people want to make better consumer choices to help the environment, but simply don’t know how to.
Many also feel skeptical about environmental products, but would buy them if they actually work.
Because of these two desires from the people, our company was born. Within 12 months we serve 60,000 people in 40 countries... and the planet!
- Simplicity. We believe little hinges swing big doors and small actions add up to big changes. We’re not perfect and we’re not asking anyone else to be.
- Empowered: We all have the power to choose. We create products that empower people to choose sustainability, without compromising convenience.
- Integrity: As our company grows we will keep the close sense of family that we started with.
- We will never compromise our values or cut corners to reduce costs. We will not shortchange the environment to make a profit. We will be transparent about production and ingredients.
- We will never shame anyone or make people feel bad about their choices, we will simply work to provide eco-friendly products that work.